Consumers seek us out when they are ready to shop and buy

The Post and Courier is a sought-out, useful and preferred shopping source. Charleston adults actively seek out newspaper advertising above other media choices. Plus studies have shown that readers look for the ads and consider advertising an integral and desired part of the content. In print and online, consumers turn to newspaper ads to inform their purchase decisions, large and small.

The Post and Courier ranked as the top choice for consumers seeking advertising information in 22 out of 28 categories. From jobs to jewelry, homes to housewares, The Post and Courier ranks #1 as the preferred ad source for all the products shown below.

• Jobs : 59%
• Entertainment Information: 56%
• Buying a House: 54%
• Groceries: 54%
• Renting Apartments: 52%
• Used Autos: 50%
• Overall Shopping: 48%
• Major Appliances: 47%
• New Autos: 46%
• Motorcycle: 45%
• Furniture: 45%
• Office Supplies: 45%
• Boat or Watercraft: 44%
• Clothing: 44%
• Home Improvement: 44%
• Housewares: 44%
• Drug & Pharmaceuticals: 43%
• TV & Electronics: 42%
• Carpeting & Flooring: 42%
• Jewelry: 41%
• Auto Parts & Tires: 41%
• Cell Phones or Service: 34%
• Swimming Pools: 33%

Source: 2008 American Opinion Research