Consumers seek us out when they are ready to shop and buy
The Post and Courier is a sought-out, useful and preferred shopping source. Charleston adults actively seek out newspaper advertising above other media choices. Plus studies have shown that readers look for the ads and consider advertising an integral and desired part of the content. In print and online, consumers turn to newspaper ads to inform their purchase decisions, large and small.
The Post and Courier ranked as the top choice for consumers seeking advertising information in areas such as:
Renting an Apartment
Buying a house or land
Shopping for a new or used vehicle
Clothing and accessories
And Overall Shopping in general.
Source: 2010 MORI Charleston Market Study