Opt-in advertising
in an opt-out world |
Studies have shown that online and in print, newspaper advertising is a destination for consumers, not a distraction to be avoided. No fast forward. No pressure to be commercial-free. Just serious, engaged consumers researching and ready to purchase your product. In fact, it has been proven that readers look for the ads. There is a great deal of compelling evidence that newspaper media ads are an integral and desired part of the content. Consumers turn to newspaper ads to inform their purchase decisions, large and small. |
| Click here to find out more about the value of newspaper advertising. |
| Consumers seek us out when they are ready to shop and buy. |
| The Post and Courier is a sought-out, useful and preferred shopping source. Charleston adults actively seek out newspaper advertising above other media choices such as television, radio and magazines. |
| From jobs to jewelry, homes to housewares, The Post and Courier ranks #1 as the preferred ad source for all the products. |
| |
| • Jobs ............................................................... |
78% |
| • Buying a House ............................................ |
71% |
| • Renting Apartments .................................... |
65% |
| • Entertainment Information ......................... |
62% |
| • Used Autos ................................................... |
55% |
| • Groceries ..................................................... |
51% |
| • New Autos ..................................................... |
50% |
| • Motorcycle or Boat ...................................... |
49% |
| • Overall Shopping ......................................... |
48% |
| • Clothing ........................................................ |
46% |
| • Major Appliances ......................................... |
45% |
| • Furniture ....................................................... |
45% |
| • Auto Parts & Tires ........................................ |
44% |
| • Office Supplies ............................................ |
41% |
| • Home Improvement ..................................... |
41% |
| • Housewares ................................................. |
39% |
| • TV & Electronics .......................................... |
37% |
| • Jewelry ......................................................... |
35% |
| • Drug & Pharmaceuticals ............................. |
35% |
| • Carpeting & Flooring .................................. |
35% |
| • Swimming Pools ........................................... |
29% |
|
|
