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Packaged together, the media of The Post and Courier will give you reach that will produce results.
The different advertising options offered by The Post and Courier are unparalleled in the Lowcountry, from products designed for total market coverage to ones that can be uniquely targeted to your audience. Click here to see the Audience-Product Breakdown.
Newspaper THE NEWSPAPER
The Post and Courier continues to be the #1 media source in the Lowcountry for news and advertising. Zoned Your Lowcountry editions provide geographic targeting three days a week and sections such as Preview, Food or Business Review allow you to reach a particular segment of the market. You will also find the largest audience searching for homes, careers and autos in The Post and Courier Classifieds section.
   
Charleston.net CHARLESTON.NET
Charleston.net is the #1 viewed website in the tri-county area. One ad in The Post and Courier and on Charleston.net reaches 81% of adults 18 and older. In addition to excellent market penetration online newspaper users are quality prospects. They are educated, affluent and online an average of 19 hours a week.
   
Niche Products NICHE PRODUCTS
Expand your reach or narrow in on your target with our array of niche products. Get total market coverage beyond our subscribers with our Household Helper TMC product or use Consumer Marketing Direct, our direct mail service, to talk to a particular audience. You can also achieve the highest visibility with our sticky notes and newspaper polybags.
   
Special Sections

SUPPLEMENTAL PUBLICATIONS
The Post and Courier produces a wide array of special sections touching upon virtually every segment of the market. Our high-end magazine Lowcountry Living is directed at a select consumer group, while our event publications appeal to specific lifestyles from fine dining to boating. Plus we produce several annual how-to guides on topics as diverse as wedding planning, real estate and investing.

  Source: Media Audit, 2005
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