There is a new largest newspaper in the Palmetto State: The Post and Courier. Its just one more acknowledgement of the strength of The Post and Courier. Unlike other daily newspapers nationwide, The Post and Courier has maintained its print audience and has actually grown in reach and readership with postandcourier.com and other new ventures. And our news staff’s commitment to quality is as strong as ever.

The largest daily newspaper...
The Post and Courier’s average circulation of 94,133 tops The State newspaper in Columbia (ABC Audit, October 2009), knocking it from the spot it has held since 1943. Unlike other daily newspapers across the country, The Post and Courier has seen no significant drop in circulation in the last five years.

The most-visited local Web site...
The story is that the Internet is killing the newspaper business, but the story you don’t hear is that people who go online for news and information overwhelmingly look to local newspaper Web sites. It is no different in Charleston. Charleston adults named postandcourier.com as the site they visit most often (The Media Audit). Postandcourier.com has more than 20,000 unique users every day turning to the site for enhanced, updated and trusted local content that can’t be found anywhere else.

The greatest reach of any multi-media source in the Charleston area...
You have heard people say “No one reads the newspaper anymore." You may be surprised to hear that The Post and Courier and postandcourier.com reach an unmatched 80% of the Charleston market (AOR Charleston Market Study 2008). There have never been more choices available for people to get their news and information. And yet, The Post and Courier has grown in readership and reach, gaining 20,000 new readers in the last two years.

The most-honored news staff...
For four consecutive years, The Post and Courier has been the most-honored daily newspaper in the state, winning the President’s Award from S.C. Press Association for earning the most awards at its annual compeition. The staff has also received some of the profession’s top national honors including awards from the Society of Professional Journalists, the American Society of Newspaper Editors, the Education Writers of America, the Associated Press Managing Editors, and the prestigious Gerald Loeb Awards among others.

The Post and Courier...
When it comes to promoting your business, place your ad in the source that is recognized for the quality of its content, respected for its credibility, and reaches the most Charleston adults every day: The Post and Courier. Let us work with your business to develop a plan customized to your goals and within your budget. For more information go to www.postandcourieradvertising.com.